Just as any business owner, those involved in the fitness industry have to accept that there are a variety of changes that are coming. Businesses all across the country are more streamlined than before, and the fitness industry cannot afford to stay behind. Customers are looking for something else, they want a different experience, and it goes beyond the way we treat physical fitness.
The revolution in fitness
The health and fitness industry is in the middle of a revolution of its own. The concept of less exercise is slowly becoming outdated. This includes weight loss game shows, pills, shakes, gimmicks, DVD and Blu-ray fitness programs, and crash diets.
The old model is something that focuses on keywords. It focused on phrases such as “heart healthy”vegetable oils, whole grains, meat avoidance, fat avoidance, and macro nutrient ratios. Long story short, most people were working towards empty, superficial goals that were almost exclusively based on vanity. Nowadays it is more important that people feel good in their skin, that they are able to generate more energy and enthusiasm in their day. This is something that we have not seen for quite some time.
Getting ahead of the curve
A fitness entity is not just about being able to offer good exercise, good dietary advice, and personalized workouts, they need to make sure that their web presence is up-to-date. If you want to have an online piece of real estate, it is important that you let your prospective clients know the information that they are regularly looking for. One of the best ways to gauge this is by determining how many questions you get on certain topics. Some fitness sites find that if they regularly hear the same question, it might be worth including in an FAQ section on the website to address common concerns. This means staying ahead of the curve and anticipating the needs of the customer.
Schedule on the go
While it might have seemed normal just a few short years ago, having to call to schedule an appointment with a personal trainer is no longer acceptable for most customers. It is not just about it being convenient anymore; customers are actively selecting those options that allow you to schedule online or through a mobile device. Customers are expecting the same simplicity in making their next appointment as they would with getting a haircut or booking a table at a restaurant. If you make it too difficult to schedule an appointment, they will look elsewhere.
Technology in fitness
When it comes to personal training, we are not seeing the same thing that we saw just a few short years ago. You might find less high-tech equipment at a Best Buy than in some gyms. Fitness machinery and gyms are changing. Belleon Gym in NYC is one of such evolving establishments. has evolved from the simple stationary bike to increasingly high tech machinery. This can include integrated television screens and surround sound video. What this means is that the facility is now more technologically advanced than ever before, and the traditional consumer is not going to settle for a bare bone gym.
The rise of wearable technology
Fitness fanatics might look at wearable tech as the next big thing. This offers increased tracking abilities, which means that it is possible to track progress during every session and strive for goals that are more specific. This means that consumers are being engaged at a very high, personal level. You will be able to communicate with the equipment (on just about any platform), regardless of the device that you are using in the gym. This will help track the data while also merging the data for future use.
Rise of the virtual personal trainer
Even though there is always going to be a demand for personal training, technology does offer opportunities to those who are a bit more tech savvy. As more and more people throughout the country are accepting mobile technology, it is possible to build an online presence through these means.
This means that a personal trainer is able to provide useful and helpful content on a regular basis and build a following at the same time. This means that those who want to learn from home are able to learn, and eventually make the switch to actual personal training if they want to take fitness to the next level.
Recognizing the need for change
It should be obvious that the operations methods in the fitness industry as a whole are changing. With so many different options available, chances are that consumers are going to be even more critical of what they want. This means that unless a business is able to change and transition to go along with the demands of the customers, fitness industry leaders could be left in the dust.
One of the examples of fitness operations done right can be found with fitness trainers operating in New York. It is a New York based operated fitness gym and massage therapy establishment. They use latest methods in operations to stream line their client flow, managing of sign ups and most other most minute changes. If you are a business owner, you can use this information to integrate with different operational approaches in your business, even if its not about getting fit!