Tim is the author of Breakthrough Marketing Plans (Palgrave Macmillan, 2008) and co-editor of Kellogg on Branding (John Wiley & Sons, 2005). He has written teaching cases including Crestor, MedImmune: FluMist Introduction …

Marketing Operations Manager
Job Description
A Marketing Operations Manager is responsible for planning and organizing a company’s marketing.  He or she must be able to calculate the demand of the products or services offered by the company, …

Different Types of Operations Managers
Operation Managers are an integral part of any company or business. This is because an Operations Manager’s job encompasses a lot of different roles in the organization. From planning the budget …